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While revenues have increased in all regions, Americas is responsible for 45 percent of all revenue generation and approximately 40 percent of that is from the United States alone. It also saw the launch of the iPad, which added $19.1 billion revenue in the first year of sales.Īpple has always been most successful in the US, its home country. During that period, Apple vastly increased its manufacturing volume through its partner Foxconn, which enabled global iPhone sales. Apple revenueĪpple revenue increased dramatically between 2009 to 2012, from $42.7 to $156.3 billion. The iPhone generates the majority of Apple’s revenue, but Services and Wearable, Home and Accessories have both seen increased priority in the past few years, as Apple tries to find new ways to prevent revenue stagnation. Since 2018, Apple has split its business into five segments: iPhone, iPad, Mac, Services and Wearable, Home and Accessories. Apple Music has 72 million subscribers, Apple TV+ has over 40 million.It sold 110 million AirPods and 43 million Apple Watches in 2020.Apple’s home and wearables division grew 25% in 2021.230 million iPhones, 71 million iPads and 20 million Mac and MacBook units were sold in 2020.Apple Services was the second largest division, responsible for 18% of revenue.Apple generated $365 billion revenue in 2021, 52% came from iPhone sales.Note: Apple’s financial year runs from September to September. The past few product launches have been smaller in scope, like the HomePod and AirPod, and Apple fans are clamouring for the next iPhone. This segment alone generated $53 billion revenue in 2020, making it Apple’s second largest segment.Īll eyes are on Apple’s next products, which may include a virtual reality headset and self-driving car. It has also built out its subscription services to include music and video streaming, video games, fitness and cloud storage. AirPods were next, which paved the way for wireless headphones to become mainstream. It launched Apple Watch in 2015, as an accessory to the iPhone which tracks various health and fitness metrics. Get Started NowĪs iPhone revenues have stagnated, Apple has looked for new ways to generate revenue from the iPhone.
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